Our Mission:
To position you as a valued resource-advocate for your clients’ ever-changing needs.
The Problem: The client has many convenient choices when making buying decisions; it is extremely difficult to retain clients and capture more enthusiastic referrals.
The Solution: To further distinguish you from your competition by using an innovative, proven approach to systematic follow-up that builds more favorable client relationships.
The program effectively expresses to clients your appreciation of them,
and creates in them a consistent, positive Top of Mind Awareness.
Purpose: To generate new and ongoing business growth from your very best clients.
Objective: To implement a targeted, trackable and adjustable client appreciation program.
Overview: Your clients receive from you a letter of thanks along with a gift and a survey.
Each one-year program consists of 3 packages, sent once every 2 to 4 months.
3, 5-year programs and a 4th mailer option (Christmas/Birthday) are also available.
You’ll receive survey-response and certificate-usage results regularly via email.
You simply and practically show clients that you truly value them.
NO “Soliciting”. NO “Strings Attached”. NO “Mixed Messages”.
Word of Mouth Marketing services include complete facilitation of the following--
- Personalized Branding
- Letter Design
- Full-color Professional Printing
- Mailing and Handling
- First Class Postage
- Gift Certificate Procurement
- High-Perf Card Stock with Fold
|
- Back Office Statistics
- “Hot Action List” Updates
- Complete Program Administration
- Customer Satisfaction Surveys
- Monthly Survey Reporting
- Compilation and Collation
- Phone Scripts (as a guide)
|
 Take our Customer Care Quiz
KEY COMPONENTS
Gifts:
Use of quality gift dynamics in each piece assures a larger, more receptive audience. By including the generous gifts in the program, the value far outweighs the investment!
Benefit:
Your client feels truly important, that you really do value their business. This instills in them the desire to want to benefit you. You’ll enjoy greater than 90% open rates!
Gift Selections: Variety of certificate options (new ones always being added)…
- Free Music CD’s – a variety of popular genres
- Free Entrées– restaurants local to your clients
- Free Massages – certified, quality professionals
- Free Oil Changes …and More!
Your clients can use the certificate enclosed &/or visit our care-free website to select an alternative and re-gift the one you sent them, further spreading your good name!
Survey:
Capture the most accurate and complete client impressions and feedback. VALUABLE!
Benefit:
Provides you with important views about client experience and future needs, and an opportunity for the client to provide referrals. Delivers a 30-45% response-rate!
Letters:
Attention-grabbing, personalized messages to “WOW!” your clients on a personal level.
Benefit:
It refreshes the client’s memory of who you are, the quality of services you’ve provided in the past, and what you have to offer now . . . planting seeds for later!
You’ll PROACTIVELY get more business from the kind of client you want more of!
Please call me at 970.567.2225 to discuss the next steps or to address any other questions you have.
Sincerely,
Greg Hernandez
CRM Specialist
p.s. Each time you gain new business, it costs less and less to make more and more... in fact, when Word of Mouth Marketing kicks in, it actually costs nothing because new business comes to you instead of you always having to go out looking for new customers!
Take our Customer Care Quiz
|