Top of Mind Awareness. . . with No Mixed Messages!
Truly passionate about helping other professionals in the sales and service industries increase the quality & quantity of repeat and referral business, the Word of Mouth Marketing “Touch Your Customers” program was created to free you up to more fully enjoy doing what you do best.
The burden of client follow-up is virtually eliminated with our completely automated and facilitated program, which includes customized coaching support to compliment this easy-to-use, hands-off system.
Based on the philosophy that success comes from building relationships, this client touch program helps you concretely convey the importance of a continuing positive relationship with your very best clients!
Now used by thousands of sales and service professionals, Word of Mouth Marketing is the most effective way to enhance your client relationships.
The program effectively expresses to clients your appreciation of them,
and creates in them a consistent, positive Top of Mind Awareness.
Purpose: To generate new and ongoing business growth from your very best clients.
Objective: To implement a targeted, trackable and adjustable client appreciation program.
Overview: Your clients receive from you a letter of thanks along with a gift and a survey.
Each one-year program consists of 3 packages, sent once every 2 to 4 months.
3, 5-year programs and a 4th mailer option (Christmas/Birthday) are also available.
You’ll receive survey-response and certificate-usage results regularly via email.
You simply and practically show clients that you truly value them.
NO “Soliciting”. NO “Strings Attached”. NO “Mixed Messages”.
Word of Mouth Marketing services include complete facilitation of the following--
- Personalized Branding
- Letter Design
- Full-color Professional Printing
- Mailing and Handling
- First Class Postage
- Gift Certificate Procurement
- High-Perf Card Stock with Fold
|
- Back Office Statistics
- “Hot Action List” Updates
- Complete Program Administration
- Customer Satisfaction Surveys
- Monthly Survey Reporting
- Compilation and Collation
- Phone Scripts (as a guide)
|
 Take our Customer Care Quiz
KEY COMPONENTS
Gifts:
Use of quality gift dynamics in each piece assures a larger, more receptive audience. By including the generous gifts in the program, the value far outweighs the investment!
Benefit:
Your client feels truly important, that you really do value their business. This instills in them the desire to want to benefit you. You’ll enjoy greater than 90% open rates!
Gift Selections: Variety of certificate options (new ones always being added)…
- Free Music CD’s – a variety of popular genres
- Free Entrées– restaurants local to your clients
- Free Massages – certified, quality professionals
- Free Oil Changes …and More!
Your clients can use the certificate enclosed &/or visit our care-free website to select an alternative and re-gift the one you sent them, further spreading your good name!
Survey:
Capture the most accurate and complete client impressions and feedback. VALUABLE!
Benefit:
Provides you with important views about client experience and future needs, and an opportunity for the client to provide referrals. Delivers a 30-45% response-rate!
Letters:
Attention-grabbing, personalized messages to “WOW!” your clients on a personal level.
Benefit:
It refreshes the client’s memory of who you are, the quality of services you’ve provided in the past, and what you have to offer now . . . planting seeds for later!
You’ll PROACTIVELY get more business from the kind of client you want more of!
Take our Customer Care Quiz
|